Sebastian David Vassiliou

He graduated with a BSc in Psychology from the University of Surrey and an MA in Advertising and Marketing from Leeds University Business School. He has five years of experience in China's construction development and trading business based out of Shanghai. From 2008 to 2013, he spearheaded the establishment of a listed European elevator manufacturer in China. He played a vital role in setting up the company's first manufacturing plant in China and expanding its sales, purchasing, and partner network throughout mainland & greater China and SE Asia as East Asia Sales Manager and Deputy General Manager. Consulting projects include a 5-year marketing communications collaboration with a US firm supplying high-end branded products to international and domestic airlines and strategic marketing for start-ups developing apps for the hospitality sector. In addition, he has co-developed and administered psychometric/cognitive testing tools in a range of organizational settings, including integration with cutting-edge interactive sports equipment for a Sino-American start-up. Also, he has a two-year tenure as a lecturer in Marketing and Advertising at Shanghai University. He has been an external consultant of Living Prospects Ltd in European and national programmes since 2020.